It was announced on Thursday by the well-known cable television channel MTV that the iconic rap artists Snoop Dogg and Eminem are going to perform their hit tune “From the D 2 The LBC” on the upcoming episode of the popular show “From the D 2 The LBC.” The non-fungible tokens (NFTs) that originated from the Bored Ape Yacht Club (BAYC) collection are showcased in the music video, and the impending award presentation is being hailed as the very first metaverse-inspired award show performance to ever take place.
MTV Will Broadcast a Performance Inspired by the Metaverse, Featuring Hip Hop Stars Eminem and BAYC NFTs
MTV will play host to the Video Music Awards, more commonly known as the VMAs, on August 28, 2022 at 8 p.m. Eastern Standard Time (EST). Since the 14th of September in 1984, this will be the 37th time that MTV has presented its video award show.
LL Cool J, Nicki Minaj, and Jack Harlow will serve as hosts of this year’s Video Music Awards, which will take place at the Prudential Center in Newark, New Jersey. MTV announced via tweet on August 25 that rap superstars Snoop Dogg and Eminem would be performing a special set together.
“GET READY… MTV has announced that “From the D 2 The LBC” will have its world debut performance by [Eminem and Snoop Dogg] at this year’s Video Music Awards. As the smash tune “From the D 2 The LBC” incorporates the two rappers’ BAYC NFTs, the upcoming show by the rap duo is being hailed as the very first metaverse-inspired award ceremony performance in the history of award shows.
Both BAYC #9,055 and BAYC #6,723 were purchased for six figures per NFT. Eminem is the owner of BAYC #9,055, and Snoop Dogg is the owner of BAYC #6,723. Both Eminem and Snoop are passionate NFT collectors, and the music video for “From the D 2 The LBC” showcases cartoon versions of the artists’ most famous NFTs. A nomination for a Video Song Award has been submitted for the duo’s music video.
Following the release of the licensing rights for owners of Cryptopunks and Meebits, the news regarding the MTV Video Music Awards was announced. The BAYC collection was created by the co-founders of Yuga Labs, Gordon Goner and Gargamel. Yuga Labs replicated their success with the NFTs for the Bored Ape Yacht Club (BAYC), Mutant Ape Yacht Club (MAYC), and Bored Ape Kennel Club (BAKC).
The intellectual property grants owners of NFTs the right to leverage their NFTs for personal or commercial gain, similar to what Eminem and Snoop did with BAYC #9,055 and BAYC #6,723, respectively. Recently, Eminem posted a photograph of himself on Twitter hanging out in the studio with the famed music producer Dr. Dre and Snoop Dogg. In the photo, Eminem is wearing a Snoop Dogg shirt.
In addition, Lil Nas X will be performing at this year’s Video Music Awards. Lil Nas X took home the Video Music Prize for Best Video of the Year in 2017, and he has been nominated for the same award again this year. If the artist is successful once more, Lil Nas X will become the first recipient of a VMA award to win the most prestigious award in consecutive years.
The musician Lil Nas X, who is also interested in NFT technology, was meant to work together with the social media business Tiktok to release digital artwork with the company. Tiktok has already released NFTs with the social media influencer and pop musician Bella Poarch, as well as with Grimes, who was able to collect $6 million through the sale of NFTs.
According to an article that was released by Rolling Stone, the partnerships that Tiktok NFT had with notable stars were regarded to be “a mess” and “a complete joke.” Through a transaction that took place on the Nifty Gateway NFT marketplace a few months ago, Eminem was able to generate approximately $1.78 million in revenue from the sale of his NFT collection, which included digital action figures and original beats.
Along with a number of venture funds and Eminem’s friend Paul Rosenberg, the CEO of Goliath Records and the former president of Def Jam Recordings, Eminem has put money in Makersplace.